Marketing undergraduate at Tecnológico de Monterrey, currently in her seventh semester with a specialization in Social Media and Digital Strategy. She has professional experience at Creativo Paralelo, a digital marketing agency in Monterrey, where she collaborated on projects related to social media management, paid advertising, and creative strategies for diverse industries, as well as experience in volunteer initiatives. At the IFE Living Lab & Data Hub, she serves as a Marketing and Communications Intern, supporting the design of the Data Hub’s diffusion strategy, coordinating content, and strengthening digital marketing efforts to expand its visibility.