Entrepreneurially driven fourth-semester Marketing student with a hands-on approach to business building, sales, and digital strategy. I have been actively building and operating real ventures, from a specialized upholstery cleaning company serving institutional clients, to a streetwear resale business, to a commercial development role in a medical software startup.
My academic foundation in Marketing is constantly tested and reinforced through real-world execution: cold calling, B2B and B2C sales, Meta Ads campaigns, and AI-powered automation. I believe the most valuable learning happens in the field, and I document that process openly through my personal brand, @CastilloScales, where I share the unfiltered journey of building businesses from the ground up.
I am particularly passionate about the intersection of marketing, artificial intelligence, and brand strategy, not as abstract concepts, but as practical tools that drive measurable growth. I approach every project with a bias toward action, prioritizing momentum over perfection and execution over theory.
As part of Data Hub team, I aim to contribute a practitioner's perspective to innovation and research, bridging the gap between academic frameworks and real market dynamics. Outside of business, I recharge through hiking, sports, and staying close to people who challenge my thinking.